Celebrity Branding

Britney Spears (3),  Mariah Carey,

Britney Spears Residency Announcement ​
Planet Hollywood “Piece of Me”- Creative Director-Producer​

Belly dancers performing on a stage in front of a store, wearing colorful costumes and striking poses.
Britney Spears holding flowers, surrounded by show performers. Las Vegas stage setting with costumes.
Fire breather on a red carpet welcomes Britney Spears to Las Vegas with a

Farrington created one of the first spectacular “live” residency production announcements at Planet Hollywood utilizing a 24’ tall custom mechanical stage and apparatus that was powered by performers pedaling a giant wheeled the unit and dynamically

spinning it. The production included over 30 performers including aerialists, dancers, acrobats, breakers, fire-breathers, snake charmers, contortionists, and whip yielding Circus master. The production was a mash-up of her greatest hits ending with her

arrival on the red carpet the strip and up the stair case with giant sparkling Pink BRITNEY letters. ​

“Britney Spears Day” Creative Producer-Director-Choreographer

Woman in black suit on stage, flanked by dancers, confetti falling. Stage reads
Britney Spears at a stage event, surrounded by dancers, receiving an award.
People on stage celebrating

In presenting The “Princess of Pop” with a custom key to the City, Mr. Farrington created an exciting custom production

on a unique stage at The LINQ featuring 24 Dancers from “Jubilee” in elaborate costumes, tap dance team from Absinthe,

and a Pop-lock duo. With digital media support, the event culminated with corporate leaders and county commissioners

on stage for the photo op. and presentation of the oversized key. ​

 Mariah Carey Residency​

Caesars Palace Coliseum – Event Director- Producer​

To celebrate Mariah Carey’s new residency “#1 to Infinity” We procured 18 mobile billboard trucks representing her 18 # 1 hits. This impressive array of moving billboards traveled down LV Blvd and pulled in single file through Caesars Porta Cache followed by Mariah in a glamorous 1930’s pink convertible. With DJ’s and dancers to greet and perform Mariah was then carried on a roman litter by 4 centurions through the Palace to the custom stage and video wall display at the steps of the coliseum red carpet where indoor pyro and special effects led into the premiere of her new “Infinity” production.​

Britney Spears Residency Announcement

Park MGM “Domination”

Creative Producer for Britney’s press announcement for her “Domination” residency included a 6 minute massive projection mapping show on the Park Hotel’s west facing tower depicting a “Britney” musical remix and computer graphic design retrospective of her career. This was preceded by a custom designed parade from Las Vegas Blvd. led by moving digital billboards, one of which held 10 sexy male dancers and her new show logo followed by hundred of fans dressed in her new logo’d attire. Sequentially, Britney was revealed in dramatic fashion on a lift through her custom designed stage and dance production with 40 female dancers and spectacular fireworks to a crowd of a thousand spectators and press in Toshiba Plaza. Facebook Live, The Ellen Show and national press covered the red carpet event.​

Britney Spears in a black dress on stage, arms up, smiling, with fireworks in background.

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Are you ready to work with one of the top creative minds in the entertainment industry? Farrington Entertainment & Productions offers a wide range of services, from event production and entertainment branding to celebrity booking and custom costume design.



Let us bring your next big event or project to life with creativity, innovation, and a touch of theatrical wonderment. Contact us today to get started on your next production!