Celebrity Press & Branding Events
Britney Spears (3), Mariah Carey,
Britney Spears Residency Announcement
Planet Hollywood “Piece of Me”- Creative Director-Producer
Farrington created one of the first spectacular “live” residency production announcements at Planet Hollywood utilizing a 24’ tall custom mechanical stage and apparatus that was powered by performers pedaling a giant wheeled the unit and dynamically
spinning it. The production included over 30 performers including aerialists, dancers, acrobats, breakers, fire-breathers, snake charmers, contortionists, and whip yielding Circus master. The production was a mash-up of her greatest hits ending with her
arrival on the red carpet the strip and up the stair case with giant sparkling Pink BRITNEY letters.
Video Link: https://vimeo.com/415276437/c70c5bcf1e
“Britney Spears Day” Creative Producer-Director-Choreographer
In presenting The “Princess of Pop” with a custom key to the City, Mr. Farrington created an exciting custom production
on a unique stage at The LINQ featuring 24 Dancers from “Jubilee” in elaborate costumes, tap dance team from Absinthe,
and a Pop-lock duo. With digital media support, the event culminated with corporate leaders and county commissioners
on stage for the photo op. and presentation of the oversized key.
Mariah Carey Residency
Caesars Palace Coliseum – Event Director- Producer
To celebrate Mariah Carey’s new residency “#1 to Infinity” We procured 18 mobile billboard trucks representing her 18 # 1 hits. This impressive array of moving billboards traveled down LV Blvd and pulled in single file through Caesars Porta Cache followed by Mariah in a glamorous 1930’s pink convertible. With DJ’s and dancers to greet and perform Mariah was then carried on a roman litter by 4 centurions through the Palace to the custom stage and video wall display at the steps of the coliseum red carpet where indoor pyro and special effects led into the premiere of her new “Infinity” production.
Britney Spears Residency Announcement
Park MGM “Domination”
Creative Producer for Britney’s press announcement for her “Domination” residency included a 6 minute massive projection mapping show on the Park Hotel’s west facing tower depicting a “Britney” musical remix and computer graphic design retrospective of her career. This was preceded by a custom designed parade from Las Vegas Blvd. led by moving digital billboards, one of which held 10 sexy male dancers and her new show logo followed by hundred of fans dressed in her new logo’d attire. Sequentially, Britney was revealed in dramatic fashion on a lift through her custom designed stage and dance production with 40 female dancers and spectacular fireworks to a crowd of a thousand spectators and press in Toshiba Plaza. Facebook Live, The Ellen Show and national press covered the red carpet event.
